Robert Macdonald

Freelance

Mac is a UI/UX veteran with over 21 years of experience in game development, most recently serving as Studio UI/UX Director at Splash Damage, where he oversaw UI, UX, and accessibility across multiple projects. His credits include Halo: The Master Chief Collection, Gears Tactics, Gears of War 4 and Batman: Arkham Origins, spanning multiple platforms and genres. An advocate for inclusive design, he led studio-wide accessibility initiatives, including creating and recruiting for Splash Damage’s first dedicated accessibility role and helping embed accessibility into development culture and production practices.

Robert Macdonald is speaking at the following session/s

Making the Case for Accessibility - Roundtable

Thursday

2:00pm - 2:45pm

Room 6

If you’re a dev who wants to make your game more accessible, but are constantly struggling to get the greenlight - this session is for you.

Our roundtable brings together accessibility specialists working in studios and a former director who successfully established a dedicated accessibility role to give insights on how to get buy-in for accessibility at your studio. We’ll provide a safe space to discuss the challenges of achieving buy-in and explore strategies for making a business case for accessibility. We’ll also share resources, data and help foster connections with the accessibility community that you can take away to help you going forward.

This roundtable aims to be accessible and approachable for everyone, from juniors to directors. We welcome accessibility consultants and lived experience experts to bring their experience to the table and learn more about the challenges developers face in making accessibility a priority.

Alongside Cari, our moderators are:

Robert Macdonald, a UI/UX veteran with over 21 years of experience in game development, most recently serving as Studio UI/UX Director at Splash Damage, where he oversaw UI, UX, and accessibility across multiple projects. His credits include Halo: The Master Chief Collection, Gears Tactics, Gears of War 4 and Batman: Arkham Origins, spanning multiple platforms and genres. An advocate for inclusive design, he led studio-wide accessibility initiatives, including creating and recruiting for Splash Damage’s first dedicated accessibility role and helping embed accessibility into development culture and production practices.

Harriet Frayling, Senior Accessibility Specialist at Many Cats Studios. Harriet has spent 8+ years providing technical accessibility and inclusive design guidance, workshops and talks to studios, publishers and communities. Drawing on her lived experience as a disabled professional, and her expertise as an award winning accessibility consultant, she has helped numerous teams from AAA to Indie navigate the complexities of game accessibility, delivering expert accessibility consultation, research, analysis, testing and process development.

Session Takeaway