Kristan Rivers
AdInMo
Kristan Rivers, CEO & Co-founder, AdInMo: Kristan is co-founder and CEO of AdInMo, the player monetization platform. AdInMo’s mission is to make the in-game advertising and monetization experience better for all stakeholders. Kristan has always worked at the intersection of entertainment and technology, holding previous senior roles at companies in Europe and Asia including Apple, Paramount Pictures, Flaregames, and I-play.
Kristan Rivers is speaking at the following session/s
Beyond The Banner. Rethinking Monetisation - It’s in the Game
No game developer ever said: ‘yeah lets put more ads in my game’. But every studio asks how do I make more money?
Monetisation of free-to play mobile games has never been so challenging with ad fatigue, searching for the elusive whales and regulatory restrictions.
Kristan Rivers CEO and Co-Founder of AdInMo will explore the shift towards hybrid monetisation, looking at progress so far and common developer challenges. He will talk about why player experience and making money are not mutually exclusive, and why non-interruptive in-game formats are helping mobile game developers think 'beyond the banner' to advance both monetisation and retention strategies.
Session Takeaway
- A deeper understanding of hybrid monetisation strategies
- How to design for in-game ads
- Real studio insights on monetising with in-game advertising
Session speakers
