Kristan Rivers
AdInMo
Kristan Rivers is co-founder and CEO of AdInMo, the player monetization platform. AdInMo’s mission is to make the in-game monetization experience better for all stakeholders. Kristan has always worked at the intersection of entertainment and technology, holding previous senior roles at companies in Europe and Asia including Apple, Paramount Pictures, Flaregames, and I-play. Kristan is passionate about enhancing player joy and increasing LTV for game developers through data driven optimization without disrupting the player experience.
Kristan Rivers is speaking at the following session/s
The Merchandising Gap: Your Game Economy Isn’t Just Your Store
Most games promote IAPs in the same 4-5 places: launch screens, inter-round offers, tournament gates, limited-time popups.
Your game economy is bigger than your in-game store. Every session, players move through environments, pause between actions, and engage with content. These are all moments where IAP discovery can happen naturally, without interrupting gameplay.
In this session I'll share data from tests across multiple live titles (1.9M+ players in one cohort alone) showing what happens when you create merchandising moments beyond the usual promotional touchpoints.
The standout finding: increasing the surface area for IAP discovery within your game is real and impactful. In one case study, non-promoted products saw a +7.2% ARPU lift in test groups, meaning players exposed to broader merchandising didn't just buy what was promoted, they bought more of everything.
Key takeaway: IAP promotion and IAP merchandising are different disciplines, and most games are only doing the first one.
Session Takeaway
The difference between IAP promotion (direct-response offers) and IAP merchandising (discovery moments) and why most games are only doing the former.
A methodology for measuring the full revenue impact of IAP merchandising, including organic uplift on products you're not actively promoting.
Practical patterns from live case studies showing where IAP discovery moments work across different game types, and how to test them without risking retention.
Session speakers
