Danny Isaac
Criterion

Danny Isaac is a Senior Producer on the Battlefield 6 campaign, helping to coordinate development across Motive, Ripple Effect, DICE, and Criterion. He’s been in the games industry for over 30 years, with past roles on titles like FIFA, NBA Street, Harry Potter, Need for Speed, and Buzz!. Danny has spent much of his career managing production across teams and studios. Outside of work, he’s a certified scuba diver and enjoys collecting board games in his spare time.
Danny Isaac is speaking at the following session/s
Criterion: 30 Years of Continuous Evolution and our Future as a Battlefield Studio
Join Criterion - the studio behind Burnout, Need for Speed, BLACK, Star Wars and Battlefield - for a session focused on 30 years of continuous evolution, its place as a modern British creative powerhouse, and how the studio has moved across genres, technologies and platforms while carrying forward the capabilities and behaviours that make it Criterion. Danny Isaac and Amy Pejic will explore how Criterion has survived change without losing who it is, and how the studio continues to help shape one of the world’s biggest franchises from the UK as part of Battlefield Studios.
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Session Takeaway
- How Criterion has adapted across those 30 years through genres, technologies, hardware generations, franchises and creative challenges while preserving the capabilities and behaviours that make it Criterion.
- How curiosity, collaboration, craft, delivery discipline and trust have helped Criterion create bold ideas, executional excellence and memorable player experiences.
- Practical tools for studios, teams and individuals looking to evolve without losing who they are, including capability audits, testable hypotheses, delivery confidence checks, trust-building behaviours and deliberate resets between phases.
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