Amy Pejic
Criterion
Amy Pejic supports studio operations across Battlefield Studios Europe, helping teams deliver large-scale game experiences across multiple studios and disciplines. With 20 years in the games industry, she has contributed to some of gaming's most recognized franchises, including Battlefield, Fable, Gears of War, UFC, NHL, Skate, and Def Jam. Prior to joining Criterion Games, Amy held roles at Playground Games, The Coalition, and several EA studios across North America. She holds degrees in Political Science and Creative Writing, bringing a unique perspective on leadership, collaboration, and complex problem-solving. Outside of work, Amy is a wife, mom, and dog mom who enjoys reading cookbooks and home renovation projects.
Amy Pejic is speaking at the following session/s
Criterion: 30 Years of Continuous Evolution and our Future as a Battlefield Studio
Join Criterion - the studio behind Burnout, Need for Speed, BLACK, Star Wars and Battlefield - for a session focused on 30 years of continuous evolution, its place as a modern British creative powerhouse, and how the studio has moved across genres, technologies and platforms while carrying forward the capabilities and behaviours that make it Criterion. Danny Isaac and Amy Pejic will explore how Criterion has survived change without losing who it is, and how the studio continues to help shape one of the world’s biggest franchises from the UK as part of Battlefield Studios.
.
Session Takeaway
- How Criterion has adapted across those 30 years through genres, technologies, hardware generations, franchises and creative challenges while preserving the capabilities and behaviours that make it Criterion.
- How curiosity, collaboration, craft, delivery discipline and trust have helped Criterion create bold ideas, executional excellence and memorable player experiences.
- Practical tools for studios, teams and individuals looking to evolve without losing who they are, including capability audits, testable hypotheses, delivery confidence checks, trust-building behaviours and deliberate resets between phases.
Session speakers
