Tom Knight
Fireshine Games
I help games find their audience and players find their next obsession. As a Junior Product Manager at Fireshine Games, I work on go-to-market strategies, branding, and release planning—basically making sure great games don’t go unnoticed.
Previously, I’ve worn many hats across film and video games: marketing consultant, film acquisitions and visiting university tutor, where I pretend to know things.
Big on storytelling, world building, and making marketing feel as exciting as the games themselves.
Tom Knight is speaking at the following session/s
Can’t We All Just Get Along: How Marketing & Production Can (and Must) Work Together
Marketing and production often feel like they’re pulling in different directions—one pushing for more visibility, the other focused on delivering the best possible game. But when these teams collaborate effectively, the results are powerful. In this session, a producer and product manager from Fireshine Games share their experiences working together on Tales of Seikyu’s Early Access launch as well as an upcoming unannounced game. Through real-world examples and a candid post-mortem, they’ll discuss how aligning development milestones with marketing strategies leads to stronger marketing beats and launches, better audience engagement, and a smoother workflow for everyone involved.
Session Takeaway
- How to integrate marketing into your development process without disrupting production.
- Tips for balancing creative vision with audience expectations.
- The good, the bad and the ugly from a real-world Early Access launch.
- Actionable steps to improve communication and workflow between teams
Session speakers
