Julia Spinola
Fireshine Games
Julia Spinola is an intergalactic warlord-turned-game designer, creative producer, and artist based in London. She is a producer at Fireshine Games, working on Tales of Seikyu and other top-secret projects unknown to the U.S. government.
With an M.A. in Game Design and Development from the National Film and Television School and a B.A. in Film Production from Loyola Marymount University, Julia also shares her wisdom as a guest lecturer specializing in computing, arts, and video game design.
Julia Spinola is speaking at the following session/s
Can’t We All Just Get Along: How Marketing & Production Can (and Must) Work Together
Marketing and production often feel like they’re pulling in different directions—one pushing for more visibility, the other focused on delivering the best possible game. But when these teams collaborate effectively, the results are powerful. In this session, a producer and product manager from Fireshine Games share their experiences working together on Tales of Seikyu’s Early Access launch as well as an upcoming unannounced game. Through real-world examples and a candid post-mortem, they’ll discuss how aligning development milestones with marketing strategies leads to stronger marketing beats and launches, better audience engagement, and a smoother workflow for everyone involved.
Session Takeaway
- How to integrate marketing into your development process without disrupting production.
- Tips for balancing creative vision with audience expectations.
- The good, the bad and the ugly from a real-world Early Access launch.
- Actionable steps to improve communication and workflow between teams
Session speakers
