Simon Barratt
JECO

Simon is the CEO/Co-Founder at Cooperative Innovations (UE5/bespoke engine + game dev + technology creation, metaverse platform, apps, games, experiences) as well as the Co-Founder of JECO, optimising software automatically.
Simon started in the games industry as a low-level programmer in 1999. He ran indie studio Four Door Lemon from 2005 to 2015 producing a large range of games across many genres and platforms. In 2016 he set up Cooperative Innovations to develop social AR and VR titles including recently announced ‘Raiders of Erda'. He's also a board member of trade association Ukie, chair of University of Leeds Industry Steering Group and ambassador for charity SpecialEffect.
Simon Barratt is speaking at the following session/s
Optimising Optimisation: Why it’s Still a Challenge and How Does the Industry Solve it?
Having problems with frame stutters? Are your servers unresponsive due to performance issues? You’re not alone...
All too often releases are plagued by commentary on poor technical optimisation, despite the time and passion the devs put into making these brilliant games.
So, why does optimisation become an issue and how do we solve it? This session will explore why optimisation remains a challenge that affects so many games; and how external pressures such as the rising cost of GPUs, hardware availability, player expectations and the increasing pressure of time and money on game development are only adding to the challenges.
Our panellists will then share how developers can use knowledge, tools and processes to better address it in their games.
Session Takeaway
Understanding the challenges around optimisation that the industry is currently facing.
Insights into the impact of poor optimisation across all departments of a business.
Sharing of expert knowledge, tools, and processes that can improve the optimisation processes on their games, and shift attitudes across their studios.
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