Sarah Brewster
Fresh Seed Ltd
Fresh Seed is a people and culture consultancy created specifically for the creative industries, with a mission to cultivate happier, healthier workplaces where teams can thrive. Founded by Sarah Brewster, an expert in organisational psychology, the company bridges the gap between traditional HR and the real needs of creative teams.
The close-knit team blends organisational psychology, emotional intelligence, and practical HR expertise to deliver human-centred, bespoke solutions that go beyond traditional HR. Fresh Seed gets under the skin of an organisation—deeply exploring its culture, strengths, and challenges—to uncover what’s really happening and where growth is possible. From training and leadership guidance to developing resilient, values-driven cultures, Fresh Seed empowers creative businesses to grow sustainably and authentically.
Sarah Brewster is speaking at the following session/s
Embracing the differences in our talent is key to unlocking our sucess.
The people we work with in this industry are the machines that other industries rely on. But ours are humans and in a fast paced environment the complexities of human needs are challenging and changing.
This talk explores the real human needs in the industry, the trends that we're seeing regularly and how we support the diverse workforce. From the increase in the use of unions to support employees to the fears about their future and ensuring there is trust and fairness this talk explores the different needs and how you can provide the best.
We will explore the generational differences, the challenges around supporting neurodivergent people the very best you can and why wellbeing should be at the heart of our industry. We will demonstrate why budget shouldn't restrict your thinking around this and why in fact proactive management will save you thousands of pounds.
This session will inspire you whether you work with contractors, freelancers, your friends or employ people to lean into good conversation skills to create better, stronger studios.
Session Takeaway
- Why game studios run with human — and why treating people like machines is costing you more than you think
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A clearer understanding of the real, shifting needs of today’s game development workforce
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What current trends (including unions, job insecurity, and trust) are telling us about studio culture
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How to better support neurodivergent people without overcomplicating or overcorrecting
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Why wellbeing is a performance strategy, not a perk
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How proactive, people-centred management reduces risk, turnover, and cost
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Practical ways to have better conversations that build trust, fairness, and stronger teams
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How putting people first creates healthier, more resilient studios — whether you work with employees, freelancers, or contractors
Session speakers
