Sam Hughes

Sam Hughes

Metacore

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Sam Hughes is Metacore's Audio Lead and a BAFTA-winning Sound Designer.

Since joining Metacore, he has built the company’s audio department from the ground up, leading the creation of award-winning soundtracks for the global hit Merge Mansion.

With an extensive career in the gaming industry, Sam has contributed to AAA titles before transitioning to mobile game development. His recent projects include Alan Wake II, Control, and Crossfire X.

Sam Hughes is speaking at the following session/s

Captivating Player Experiences: Merging Sound and Narrative in Mobile Game Development

In mobile gaming, audio is sometimes overlooked as an isolated function; an afterthought to story and gameplay.

But what if sound and narrative worked hand in hand to elevate player experience? At Metacore, we’ve seen firsthand how integrating intentional sound design with strong narrative can result in deeper player engagement and longer playtime – Merge Mansion’s 55+ million downloads and loyal player community worldwide serves as our proof.

During the past 2.5 years, Sam Hughes, Audio Lead at Metacore, has built the company’s audio department from the ground with immersive, engaging audio across the global hit-game Merge Mansion. Under Sam’s leadership, Merge Mansion’s award-winning soundtrack and sound design has resulted in more players actively engaging with the audio, discussing it online, and even requesting for more.

This talk explores how sound can do more than set the mood—it can actively shape storytelling. During his session, Sam will explore the power of sound in creating unforgettable gaming experiences as well as the importance of smooth cross-departmental collaboration in game development.

Session Takeaway

  • How audio enhances Merge Mansion’s storytelling, deepening player immersion and loyalty
  • The role of audio: sound design as an important component of player experience, instead of just an add-on
  • Practical& concrete learnings of cross-departmental collaboration in game development

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