Callum Underwood
IndieBI / Uwu Biz
Callum is the Co-Founder of IndieBI, CEO of Uwu Biz, and advisor to Kepler Interactive. At IndieBI, his team manages long-tail revenue (discounts, bundles, sales, pricing etc) for many indie heroes such as Slay the Spire, Stray, Rust, Among Us. At Uwu Biz, he manages business and long-tail for Gang Beasts, Bippinbits, Team Terrible and more. His last company, Robot Teddy (where he was founder and CEO), was one of the first self-publishing support agencies. Before selling Robot Teddy to Thunderful, Robot Teddy managed hits such as Among Us, Vampire Survivors and SUPERHOT. Before focusing on post-success, Callum has scouted for Raw Fury, Kowloon Nights, and Oculus.
Callum Underwood is speaking at the following session/s
You’re Probably Leaving Money on the Table - How Best to Leverage Your back Catalogue of Titles
Using my experience of running IndieBI, Robot Teddy, and Uwu Biz, I will be taking the audience through all the ways you are likely leaving money on the table. You might have 1 title that's doing pretty well, or a large collection of back catalogue titles – it will be relevant to anyone already selling videogames. From things as simple as changing your pricing in Poland, to going through each platform's specific discount cool-down rules, to random acts of business development you might not know about, you will leave the session with information you can immediately act upon to increase your revenue, without sacrificing your long-term prospects.
My teams are directly responsible for managing 100s of millions of dollars of revenue a year, all from independent (not AAA) companies. I'll be able to share our strategies, dive into research that we haven't shared before, and showing you that with a little bit of effort on the less exciting parts of running a company, you can seriously boost your revenue and protect your studio’s future.
Session Takeaway
- Simple ways to increase revenue on all platforms, without sacrificing brand power
- Information about where you can sell your game that might not be obvious to you
- How to secure your studio’s stability by spending time gardening your portfolio of titles
Session speakers
