Beth Wain
Disobey
Beth Wain is the Head of Influencer Campaigns at the specialist games marketing agency, Disobey. As a Twitch and IronSource alum with over a decade of experience in and around the gaming and entertainment industry, Beth has worked with a variety of brands, vendors, publishers, and developers, executing impactful creative projects and advertising campaigns in the gaming and creator space.
Beth Wain is speaking at the following session/s
From Outreach to Impact: Leveraging Influencers in Games Marketing
Influencer marketing has become an essential part of game marketing, but navigating it effectively can be a challenge. This session answers some of the most frequently asked questions about working with influencers, from identifying the right creators to maximising limited budgets. We'll explore the best outreach strategies, the trade-offs between mass outreach and curated partnerships and how to integrate influencers into your marketing campaigns for mutual benefit.
We’ll also discuss current platform trends, including the evolving role of Twitch, TikTok and YouTube and how shifts in social media impact influencer marketing strategies. You’ll gain insight into when and how to pay influencers, how to leverage organic reach effectively and best practices for setting clear expectations in your partnerships.
Whether you're a marketing lead, developer, or community manager looking to make influencer marketing work for your game, this session will equip you with the knowledge and tools to build impactful campaigns. Expect practical frameworks and actionable insights you can implement immediately.
Session Takeaway
- How to find the right paid and organic influencers for your game, even in niche markets
- Practical strategies for outreach, relationship building and campaign integration
- Budgeting insights, including maximising small influencer marketing budgets effectively
Session speakers
