Zhong Hu
Twin Atlas
Zhong has been a leader in UGC gaming and studio development. Currently, he serves as the Director of Operations at Twin Atlas, a globally recognized Roblox game studio that won the 2023 Best Studio Award, contributing to the company’s mission of creating unforgettable experiences that reach millions of players. Prior to this, Zhong worked at Riot Games, playing pivotal roles in design and production for multi-million dollar titles such as League of Legends: Wild Rift where he is renowned for delivering some of the most successful champions to players. Before Riot, he contributed to the development of Livetopia on Roblox while at Diandian Interactive, laying the groundwork for this popular hit. His unique perspective and extensive experience across both UGC gaming and mobile AAA development make him one of a kind. Zhong's goals include expanding the reach of UGC gaming and pushing the boundaries of the industry.
Zhong Hu is speaking at the following session/s
Meme Your Way to Success
The gaming industry is rapidly evolving with the rise of User-Generated Content (UGC) platforms like Roblox This shift necessitates new marketing strategies distinct from traditional game marketing. Attendances will able to understand the challenges of UGC games publishing and how to leverage new marketing strategies like adopting meme content to drive engagement of their live-ops games.
Session Takeaway
Walking out of the room, attendees will:
- Have a solid understanding of how to create a successful marketing strategy for their UGC games
- See real-world examples of successful campaigns
- Learn the right questions to ask when things may go wrong
Session speakers
