Samantha Ebelthite

Samantha Ebelthite

Amplified Games

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Sam is passionate about driving business growth and building meaningful relationships. With experience in both FMCG and the video games industry, they have had the privilege of blending insights from two dynamic sectors. Sam excels at building connections with consumers and players, boosting revenue, strengthening brands, and leading high-performing, motivated teams. Well connected in the video games industry, Sam thrives on meeting and learning from inspiring people.

Samantha Ebelthite is speaking at the following session/s

Raise the Game: Building an Industry Where Everyone Can Play

The UK games industry thrives on creativity, innovation, and diverse perspectives. Raise the Game is the industry’s leading initiative driving progress in equality, diversity, and inclusion. Attendees will gain insights into the new Raise the Game Fund, which will now provide direct support to individuals and organisations championing EDI initiatives. They will also learn about the Video Games Industry Census, which establishes an evidence-based approach to tracking diversity, and the Raise the Game Community, which enables peer learning and best practice sharing. This session will outline actionable strategies for businesses of all sizes to implement meaningful change.

Session Takeaway

  • Understanding the importance of structured EDI initiatives
  • Practical steps for accessing Raise the Game funding and resources
  • How data and community-driven collaboration can create lasting impact

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