Sam Lake
Remedy Entertainment
Sam Lake, Creative Director at Remedy Entertainment, is a respected writer and director in the video game industry. He’s been a key creative force in dreaming up Remedy’s acclaimed games, stories and characters, Max Payne, Alan Wake, Quantum Break, and Control. Lake posed in the role of the title character in the first Max Payne game. His passion is deep, layered storytelling and melding together different mediums to create unique interactive experiences.
Lake was the co-director and lead writer of Alan Wake 2 that won over 200 industry awards, including The Game Awards for Game Direction and Narrative. Lake was also a BAFTA nominee for Narrative and Performer in a Supporting Role in Alan Wake 2. In 2023 and 2024 Lake was part of the Variety500 list of the most influential people shaping the global media industry and received The Develop:Star Award for Best Creative Lead and Gamesbeat Visionary Award. He also received the prestigious Andrew Yoon Legend Award at New York Game Awards in January 2025, and the Lifetime Achievement Award of the 25th Game Developers Choice Awards at GDC 2025.
Sam Lake is speaking at the following session/s
KEYNOTE: Remedy’s Sam Lake: 30 Years of Storytelling
This fireside chat will explore Develop Star Award recipient Sam Lake's long career in games. He’ll discuss starting out as a writer on Death Rally in 1996 to playing Max Payne, his involvement in the Alan Wake games plus his journey to becoming the multi-award-winning story-teller and Creative Director of Remedy Entertainment. Sam will also share what inspires him today and his creative drive to make a brighter future for the games industry.
Hosted by: Sam Loveridge, Games Radar
Session speakers
