Patricia Toledo
Playsense
Patty Toledo is the Chief Partnerships Officer at Playsense, the powerhouse of digital creative
nomads focused on the entertainment industry. Playsense is not your average creative agency. It specializes in the gaming industry, partnering with game developers and publishers to craft outstanding marketing content that drives player engagement and leaves a lasting impact on the market. And Patty is the driving force behind it.
Originally from Brazil, and now based in Ireland, Patty’s impressive career has spanned continents
and industries. Starting her career in the music industry, she connected with acclaimed artists such as Iron Maiden, Metallica and Bon Jovi, before channelling her experience into wider entertainment for over 30 years. Finding her calling in the games industry, Patty worked at the renowned media outlet, Steel Media, as the Head of Content for their conferences worldwide. Tireless, Patty is also an Ambassador for Women in Games and a thought leader in the industry, supporting the community and its development into a more humane and inclusive environment.
Previously an MMA fighter, Patty also speaks fluent English, German, and Spanish, with a good
knowledge of Finnish, Japanese, and Korean.
