Martin Wein
GameFlex Consultants
Martin Wein is a founding partner and consultant at GameFlex Consultants. He is an entertainment and video games industry veteran, with more than 20 years of experience across marketing, brand building and PR. Most recently held senior leadership positions at a global entertainment start-up as well as a Top 5 global video games publisher, building and managing cross-functional marketing teams with a focus on growth and brand development. Previously worked across different global gaming houses in various marketing and communications roles, as well as in PR agencies supporting leading global brands, such as Microsoft, o2 and LEGO.
Previous Roles include:
Head of Brand Communications – Plaion (Koch Media)
Senior Brand Manager – Jagex
Director, Global Marketing – 2K Games
Martin Wein is speaking at the following session/s
Product / Market Fit – What Does it Mean and How Do We Achieve it?
Over 18,000 new games were released in 2024. More than 90% of these new products failed - the reason is more often than not a lack of understanding of product / market fit and specific consumer needs. The essential truth is that it’s easier to make the right product for the market than it is to find a market for your product. To do so, the creative efforts need to align with a commercially viable outcome from the earliest stage of production.
This session looks step by step at what questions you should ask at what time in the lifecycle, and how research and data provide actionable insights to game design to ensure it has the right player segment focus. This will build a firm foundation for your commercial strategy, enabling direction for your go-to-market plan, and help optimise your live service roadmap.
Session Takeaway
- Alignment of Creative Vision & Commercial Realities
- A unified brand perception unites all teams behind one vision/ direction
- The game and marketing communication are aligned on the same audience and address key player motivations and benefits
Session speakers
