Laura Dodds
The Chinese Room
Laura Dodds was the Associate Art Director for Still Wakes the Deep and was integral in shaping Still Wakes the Deep, bringing together its rich atmospheric elements, crafting and realising the Beautiful elements of the horror portrayed. Laura sourced and led collaborations with external partners, artist Richard Littler and Thistle FC amongst them, further enhancing the game’s authenticity. Dodds is currently the Lead Art Director for TCR's new unannounced project.
Laura Dodds is speaking at the following session/s
Earning Gamers Attention: A Deep Dive into the Marketing Creative For Still Wakes The Deep
A case study session dissecting the successful launch campaign for Still Wakes The Deep in 2024 – sharing creative insights from producing the trailers for this hugely popular game. This session will be hosted by developers from The Chinese Room, who created this haunting narrative horror game, along with artists from Big Farmer, the creative production studio who worked with them to create a trio of increasingly unsettling trailers for the launch.
This small panel from The Chinese Room and Big Farmer will take a deep dive into the whole process, covering subjects from the creative strategy, production (onboarding and collaborating with an external studio), creative direction (nailing the audio and visual approach of the trailers) or technical (how we built the creative in UE5).
The game achieved great commercial success, scooping over 50 industry award nominations as well as the trailers themselves winning some global creative awards. The title earned fantastic reviews by the players along with industry press, including The New York Times and The Guardian. This session would offer inspiration and hands on advice for dev teams on creating truly impactful marketing campaign creative for their games.
Session Takeaway
- In-engine cinematic high-level techniques & how to work with external cinematic artists
- Making impactful creative that stands out in a crowded market
- The significance of audio excellence for engaging audience emotions
Session speakers
