Jonty Cowan
Wiggin
Jonty is a video games lawyer who has worked in the games industry for over 18 years, with more than 15 of those spent working at THQ and EA. Jonty works with games companies of all shapes and sizes, helping them navigate a variety of commercial and legal issues. Recently he has been spending most of his time helping clients with AI related issues, as well as with game publishing agreements and content licensing agreements.
Jonty Cowan is speaking at the following session/s
AI Ethics within Game Development
Whilst AI has been used in game development for years, AI has been in the public spotlight for the last couple of years in response to the evolution of the technology following the introduction of publicly available Generative AI tools, such as ChatGPT. This has driven increased scrutiny from regulators, strikes by actors concerned that AI could threaten their livelihood, questions over diversity and inclusion caused by biased training datasets and various court cases being filed for IP infringement claims.
This session will look at these issues and suggest how the games industry can use AI to make great games to improve consumer experiences, whilst ensuring that it is using AI responsibly and ethically.
Session Takeaway
- The ethical issues a studio needs to consider when deciding how and where to use AI in game development
- Examples of positive and controversial uses of AI in game development
- Ethical design principles that can be adopted when using AI
- Practical pointers on how to use AI ethically
Session speakers
