Imogen Mellor
YRS TRULY
Imogen Mellor first worked as a games journalist for PC Gamer and LADbible before making the change to games marketing at YRS TRULY. Now she leads the company’s social media efforts, using her editorial skills and gaming history to the benefit of clients such as Ubisoft UK and Wizards of the Coast. Imogen has had success on social media as a former Twitch streamer, indie gaming TikToker, before managing these large scale brand accounts so has seen many sides of the social media landscape, and the way it continually revinvents itself.
Imogen Mellor is speaking at the following session/s
Social Media and Vertical Video: Catching Attention in Seconds
This session aims to catch the attention of the masses. Social media is a constantly evolving beast, and more than ever it’s important to know how to stop someone in their tracks to pay attention to your project while they’re confronted with a million other pieces of media demanding their eyes.
Social media is an even playing field at its core but that means anyone can play. If you want to compete you’re not only on that playing field with the best of the best, but a sea of other content. We’ll explore trends, why they work, what to learn from the first second of successful vertical videos, and what you can learn from your doomscrolling every day.
This session will also dissect the parts of TikTok you may, as a user, be unfamiliar with. The importance of sounds, hashtags, post timing, thumbnails, captions, and more. Success on social media isn’t totally random or based on luck - there are foundations laid beneath many viral videos that as a user you wouldn’t recognise, but as a creator, you’ll need to know. Let’s set your accounts up for success.
Session Takeaway
- How to analysis the ways in which TikTok content is appealing to the viewer, and thinking critically about how that can apply to their use of the platform
- How to capitalise on a game’s aesthetic choice/history/subject matter to lead your social strategy
- Thinking critically about how to make your content the best it can be within the ‘rules’ of vertical video success on TikTok and beyond
Session speakers
