Hannah Rutherford
Independent Creator
Hannah has been making variety gaming content for well over a decade across YouTube and Twitch.
In March 2020, Twitch named Hannah as an ambassador for the platform, due to her positive contributions to the Twitch community.
In 2022, Hannah was included on the She Plays Games 100; a list of the video game industry’s most inspiring women who are having a positive impact and are pushing boundaries.
Hannah Rutherford is speaking at the following session/s
Develop: Endgame
Along with the "Indie Showcase" prize-giving, Hannah Flynn and Jonathan Smith are your hosts for a final-session celebration full of silly games. As the cherry on the cake of the whole week, one attendee will receive their pass to next year's Develop:Brighton on the house! Joining in is optional. Cheering is compulsory.
Everyone welcome!
Session speakers
What Games Marketing Actually Works in 2024?
Led by experienced marketers from various marketing disciplines in games, this panel discussion is a chance for us to come together and discuss the state of play for discoverability and other marketing matters. We’ll be debating the challenges facing us in 2024, and how they can be overcome, to create an effective online presence for your games.
- Working with creators: when to pay for coverage
- Which social networks are still worth investing in?
- The challenge of multitasking as a marketer
- The job landscape for games marketers
- Creating an effective online presence for games
Whether you work in games marketing currently, or are just interested in it, you’ll be welcome as we reflect on the state of the industry, with regards to PR, social media, and more.
Host: Taya Beleanina, Etch Play
Session Takeaway
- A holistic sense of how the wider marketing industry is reacting to the latest industry trends
- How to create truly effective touchpoints online for greater discoverability
- Advice from peers about specific challenges facing games marketing departments and marketers in 2024
Session speakers
Content Creators Meet Indies with Games to Launch
How do you find and engage the best content creators for your game in 2024?
It's long established that working with content creators is one of the most impactful ways to promote your indie game. But as an indie dev, you may not have the knowledge, time or resources to get to grips with the whole streaming scene and put your game in the right people’s hands.
How do you find the best people to approach for your particular game? How can you package what you’ve got to make it really streamable and exciting to them? What challenges are streamers facing that you might not know about? What kinds of campaigns are there that might work for a game like yours? And what can you do if you have absolutely no marketing budget?
Seasoned creators Hannah Rutherford aka Lomadia and Shaz Shanghari will join Hannah Flynn of Failbetter Games for a panel discussion touching on all of the current best practices for working with streamers and content creators.
Session Takeaway
- How to approach streamers to work on your launch
- Different types of campaign beyond 'please play my game'!
- Best practice for game features that make streamers' lives easy
Session speakers
