Elena Höge

Elena Höge

Yaldi Games

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Elena's journey as an entrepreneur is inspired by her passion for integrating real-world knowledge within the immersive world of gaming. She founded Yaldi Games to spark curiosity in the world and empower real-life activities, demonstrated by her debut game “Out and About”, a foraging life simulator about nature, community and food.. In her role as founder of Yaldi Games, she secured 11 grants and awards totalling £260,000 and led a successful Kickstarter campaign that raised £137,000. 

Elena Höge is speaking at the following session/s

Key Insights and Takeaways from My Kickstarter Journey

Wednesday
4:00pm - 4:45pm
Room 3

Last year, I embarked on a Kickstarter campaign and encountered a steep learning curve that encompassed everything from the critical importance of pre-campaign initiatives to the intricacies of setting up a compelling preview page, designing the page and rewards, and strategically planning stretch goals. I’m giving this talk to highlight several dos and don'ts and share these lessons and insights with anyone considering launching their own Kickstarter, aiming to equip you with the knowledge and strategies to navigate your campaign more effectively.

Session Takeaway

  • Strategies to effectively build and engage a community before launching a Kickstarter campaign, including targeted advertising and email list growth techniques.
  • Best practices for designing a captivating Kickstarter page, setting attractive rewards, and planning stretch goals to motivate backers.
  • Insights into managing the live campaign through social media, cross-promotions, and navigating post-campaign logistics for continued success.

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