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11:45am
Andrew Smith Spilt Milk Studios11:45am - 12:30pmSpace 1Trash Goblin - Turning Someone Else’s Trash into Treasure with Kickstarter
Thursday 14th November11:45am - 12:30pmSpace 1Spilt Milk Studios famously had more than 76 publishers turn Trash Goblin down in 2023, before running a successful Kickstarter and winning over 60,000 wishlists all by themselves. This sessions covers how they did it, who they turned to for help, why they needed to in the first place, what they wanted to get out of it - plus of course what they ended up actually achieving - plus insights into all the ups and downs along the way, with no details left out and as much transparency on numbers as we can muster.
Session Takeaway
- How to run a successful kickstarter
- How to launch a new IP
- How to Market and PR your game with a tiny budget
- How to build a community
2:15pm
Jake Kulkowski Guillotine2:15pm - 3:00pmSpace 8DIY: Building the Best Influencer Relations Campaign for Any Game, Yourself
Thursday 14th November2:15pm - 3:00pmSpace 8In this talk we’ll navigate the often-complex & esoteric world of influencer marketing. You’ll learn how to craft your own Influencer Relations campaigns to perfectly align with your game’s audience, no matter your budget or studio size.
We’ll also look at how Influencer Relations fits into wider PR/Marketing campaigns and how it can be used by itself as a way to convert to sales.
There’ll be case studies, practical knowledge and discussions about Influencer rates.
Session Takeaway
- You’ll gain a full understanding of how to build successful influencer campaigns yourself (or in-house)
- You’ll understand key metrics matter most for Influencer Campaigns
- You’ll learn the key differences between organic and paid influencer campaigns, and how/why to leverage each effectively.
- We’ll cover what the most suitable platforms are for your game (TikTok, YouTube, Twitch) and how to tailor your approach accordingly
- You’ll learn to identify and avoid the most common pitfalls when communicating with creators
