Jake Kulkowski
Guillotine
Jake Kulkowski is one of the UK's most experienced Influencer Relations specialists, with nearly a decade of experience in his role. He and his team have helped launch over 200+ games, from Disco Elysium to Elden Ring: Shadow of the Erdtree. Based in North Wales, Jake speaks regularly at industry events around the world, including running workshops at TwitchCon and hosting panels at PAX East.
Jake Kulkowski is speaking at the following session/s
DIY: Building the Best Influencer Relations Campaign for Any Game, Yourself
In this talk we’ll navigate the often-complex & esoteric world of influencer marketing. You’ll learn how to craft your own Influencer Relations campaigns to perfectly align with your game’s audience, no matter your budget or studio size.
We’ll also look at how Influencer Relations fits into wider PR/Marketing campaigns and how it can be used by itself as a way to convert to sales.
There’ll be case studies, practical knowledge and discussions about Influencer rates.
Session Takeaway
- You’ll gain a full understanding of how to build successful influencer campaigns yourself (or in-house)
- You’ll understand key metrics matter most for Influencer Campaigns
- You’ll learn the key differences between organic and paid influencer campaigns, and how/why to leverage each effectively.
- We’ll cover what the most suitable platforms are for your game (TikTok, YouTube, Twitch) and how to tailor your approach accordingly
- You’ll learn to identify and avoid the most common pitfalls when communicating with creators
Session speakers
