Jo Cooke
Bastion G2M
Jo has over 30 years experience of leading publish teams and marketing video games, globally. Running teams at many publishers and developers including Maxis, Frontier Development, Rising Star Games, Bossa, and Curve Games, Jo has released hundreds of games.
She has also held leadership and strategic roles at Philips and Omnicom Media Group and brings wide experience of marketing best practice. She has been a UKIE board member and is a board trustee for the video games industry charity, Jingle Jam.
At Bastion, Jo heads up a team of independent marketing professionals who come with deep experience of marketing, release planning and publishing video games on all platforms and formats, Steam, Epic, PlayStation, Xbox and Nintendo, and curates a specialist team to best suit each project.
Jo Cooke is speaking at the following session/s
Hit the Ground Running With an Effective Green Light Package
Mike Gamble and Jo Cooke discuss how a comprehensive Green Light package can not only help Publishers sign the right titles but aid Developers to decide whether to Self Publish or seek a Publisher. A properly structured Green Light package will allow both Developers and Publishers to efficiently hit the ground running when seeking early awareness for their projects, a crucial advantage in the modern crowded video game space.
Session Takeaway
- A greater understanding of why adopting a structured Green Light approach sets both Developers and Publishers up for success.
- A clear view of the essential elements that make up a successful Green Light package.
- Clear actionable directions to kick the process off when back at their respective studios/offices.
Session speakers
