Amir Didarzadeh
Glowmade
Amir Didarzadeh has been in gaming and tech for over 10 years, working across multiple disciplines like Product Management, Analytics, Design & Marketing. He is currently Head of Product at Glowmade, working on KING OF MEAT, a 4 player, online, UGC focussed AAA game for console / PC. He is particularly fascinated with the psychology of games to inspire creativity and self development, and has put this to work outside the industry on educational platforms and apps.
Amir Didarzadeh is speaking at the following session/s
How to Create for Creators: Risks and Opportunities in the UGC Market
UGC is a huge but relatively recent phenomenon in gaming, and comes with as many challenges as it does opportunities. In this talk I will go in depth and explain some of the pitfalls that brings to design, marketing & production, and how to navigate these to come out on top.
Session Takeaway
- Creators a unique demographic with their own psychological and motivational profile, retaining them requires bespoke design
- Handing the keys to your product to your users is an exciting pitch, but means that you must design a system first and a campaign second
- Testing and validating your product is almost impossible without real users, but you can take inspiration outside gaming from youtube and spotify
Session speakers
